Serra ÇELİK, Seda TAŞ

Veri Kültürü Oluşturmada Dijital Dönüşüm Liderlerinin Önceliklerinin Belirlenmesi

Gelişen teknolojiyle birlikte her geçen gün daha fazla veri üretilip, daha kolay saklanabilmekte ve de daha hızlı analiz edilerek değere dönüştürülebilmektedir. Bu değerin farkına varan geleneksel kurumlar gerek iş süreçlerini gerekse üretim yöntemlerini dijitale dönüştürme çalışmalarına başlamıştır. Organizasyonların Dijital Dönüşüm sürecini yönetmede CIO (Chief Information Officer - Bilişim Üst Düzey Yöneticileri), CAO (Chief Analytics Officers - Veri Analitik Yöneticileri) ve CDO (Chief Data Officers - Dijital Dönüşüm Liderleri) gibi pozisyonlarda çalışan yöneticiler ön plana çıkmaktadır. Bu yöneticiler, kurumlarının veri stratejilerini geliştirmek ve veri ekosistemini yönetmekle yükümlüdür. Diğer bir yükümlülükleri ise çalışanlarını verinin gücü ve olanaklarıyla ilgili olarak eğitmektir. Böylelikle veri kültürüne sahip olacak kurumlar veri kullanımlarını yeniden şekillendirebilecek, dijital iş stratejileri geliştirebileceklerdir. Bu çalışmada Türkiye’de faaliyet gösteren büyük ölçekli organizasyonların CIO, CAO ve CDO pozisyonlarında görev yapan kişilerine yönelik bir araştırmayla, organizasyonlarında dijitalleşme açısından hangi kriterlere önem verdikleri ölçülmeye çalışılmıştır. Ana (Paydaş, Teknolojik, Finansal ve Yönetsel) ve alt kriterlerin önem dereceleri Analitik Hiyerarşi Prosesi ile belirlenmiştir. Araştırma, ileriki çalışmalarda oluşturulacak bir veri kültürü modeli için bir ilk çalışma özelliği taşımaktadır.

Anahtar Kelimeler:

Analitik Hiyerarşi Prosesi, Dijital Dönüşüm, Veri Kültürü, Büyük Veri

Determining The Priorities of Chief Data Officers for Building Data Culture

New business models are revealed by digitization world. With a data-driven business approach, organizations must keep pace with digital transformation. Digital transformation will be facilitated with the Data Culture, which is a work environment based on data, to be formed in organizations. In this study, the hierarchical structure was constituted for data culture. The hierarchy consists of four main criteria and 17 sub-criteria. The main criteria (dimensions) are defined as organizational factors, stakeholders (such as customers, suppliers, business partners), financial factors, and technological factors. With this study, it is aimed to find out what criteria are most important for the managers who responsible for digital transformation in their data culture building process. Analytic Hierarchy Process (AHP) designed questionnaire survey has reached managers who work as in CIO, CAO, and CDO positions at different industries. Main and sub-criteria weights were determined by using the AHP. The results of the AHP analysis revealed that managers attach the most important to the stakeholder dimension in creating data culture and give the least importance to the financial dimension. In the sub-criteria, it was most important to obtain the ability of Stakeholder-driven business while the increase in the profitability of organization was the least significant.

Keywords:

Digital Transformation, Analytic Hierarchy Process, Data Culture, Big Data,

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