Yakup DURMAZ, Bülent DEMİRAĞ, Sinan ÇAVUŞOĞLU

The Effect of Negative Past Experiences, Poor Relationship Quality and Rumor on Brand Hate: A Research on Fast Food Industry

The Effect of Negative Past Experiences, Poor Relationship Quality and Rumor on Brand Hate: A Research on Fast Food Industry

Istanbul Business Research

2023-Cilt: 52 Sayı: 2

279-300

Brand experience, Relationality, Fast-food industry

362 372