Volkan DOĞAN,
Behçet Yalın ÖZKARA
Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency
Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency
International Review of Management and Marketing
2013-Cilt: 3 Sayı: 4
190-203
Brand name,
Country of origin,
Congruence between brand name and country of origin,
Conspicuous consumption
55
60