Jae Jin LEE,
Sung-jun LEE
The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information
The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information
International Review of Management and Marketing
2017-Cilt: 7 Sayı: 1
281-290
Holistic versus Analytic Thinking,
Attribute-related versus Non-attribute-related Information,
Brand Extensions,
Brand-extension Fit
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