Kemal Cem SÖYLEMEZ
A Woke Approach to User-generated Content: How Product Involvement and Gender Influence What We Post
A Woke Approach to User-generated Content: How Product Involvement and Gender Influence What We Post
Adam Akademi Sosyal Bilimler Dergisi
2023-Cilt: 13 Sayı: 1
177-195
user-generated content,
online brand communities,
product involvement,
gender
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30