Ozlem Catli,
Aysegul Ermec Sertoglu,
Husniye ORS
CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS
CONSUMERS’ BRAND EQUITY PERCEPTIONS OF TRADITIONAL AND NON-TRADITIONAL BRANDS
PressAcademia Procedia
2017-Cilt: 3 - Sayı: 1
290-301
Traditional brand,
brand equity,
association,
awareness,
loyalty,
perceived quality
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