The Adoption of Internet Banking: Clients' Perspective in Oman

The Adoption of Internet Banking: Clients' Perspective in Oman

Internet Banking enables clients to manage their accounts or carrying out their work related to the bank via the Internet, whether at home, office or from any place and at any time he/she desires to do. Hence, the main objective of our paper is to identify the adoption level of internet banking among the clients of Omani banks. Therefore, the technology acceptance Model (TAM) is utilized to examine effect of perceived usefulness, and perceived ease of use on clients’ intention to adopt internet banking in Sultanate of Oman. To accomplish this goal a manual questionnaire was administered to collect the requested data to test the clients' intention to adopt internet banking. Multiple regression test was used to analyze the collected data and test the hypotheses of the paper. The findings show that the TAM model interpreted 56.3 % of the variance in clients’ intention to adopt internet banking. Both constructs’ (perceived usefulness, and perceived ease of use) have a significant influence on clients’ acceptance of internet banking. The results of the study are discussed.
International Review of Management and Marketing-Cover
  • Başlangıç: 2011
  • Yayıncı: İlhan ÖZTÜRK
Sayıdaki Diğer Makaleler

Exploring the Role of Problem-Based Learning in Developing Conflict Resolving and other Soft Skills - A Quasi-Experimental Study

Sadia Deep, Berhannudin Mohd Salleh, Hussain Othman

The Conditions and the Mechanism of Students’ Self-Realization in Activity of Small Innovative Enterprises

Yuriy A. DOROSHENKO, Andrey İ. SHUTENKO, Elena N. SHUTENKO, Petr İ. OSPİSHCHEV

Enhancing effectiveness of employees through training and development in the health care department of Khyber Pakhtunkhwa Pakistan: A Literature Review

Altaf Hussain, Rosman Md Yusoff, Sajjad Ahmad Banoori, Anwar Khan, Muhammad Asad Khan

Consumers' Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling

Darmesh KRİSHANAN, Aye Aye KHİN, Kevin Low Lock TENG, Karuthan CHİNNA

The Impact of Human Resource Management Practices on Employees Performance: The Case of Islamic University of Gaza in Palestine

Akram Ali Jouda, Ungku Norulkamar Ungku Ahmad, Khalid Abed Dahleez

Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction

See Kwong Goh, Nan Jiang, Muhamad Faiz Abdul Hak, Pei Leng Tee

Effect of Organizational Structure, Leadership and Trust on Job Performance of Employee:A Case Study on Employee at Universitas Ternama

Bambang Moertono Setiawan, I. Made Putrawan, Syliviana Murni, Imam Ghozali

Science of Semiology: Apply to an Event

Melahat Arikli

Consumers’ Purchasing Decision towards Food Products of Small and Medium Enterprises

Faizal DİANA-ROSE, Mohd Ashhari ZARİYAWATİ, Kamarohim NORAZLİNA, Md Nassir ANNUAR, Othman MANİSAH

Sustainable Development of a Dairy and Grocery Subcomplex in Novosibirsk Region

Sergey A. SHELKOVNİKOV, Sergey A. TSOY, Anastasiia A. SAMOKHVALOVA, Marina S. PETUKHOVA, Michail N. FEDOROV