Consumers' Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling

Consumers' Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling

A fair amount studies has been carried out on mobile banking adoption but limited number of studies focused on perceived interactivity. In reality, literatures on the key motivations of the intention to use mobile banking are no common standard of measurement. Therefore, there is a need to evaluate the factors influencing the Malaysian consumers' intention to use mobile banking services. This research fills the gap by integrating Technology Acceptance Model with perceived risk, perceived cost and perceived interactivity aspects are incorporated. This study’s foremost ambition is to analyze empirically the Malaysian consumers’ intention to use mobile banking services via Structural Equation Modeling Approach. The findings indicated usefulness, perceived cost, perceived interactivity, perceived risk, relative advantage and easefulness are significant determinants of consumers’ attitude towards using mobile banking which effects the consumers’ intention to use mobile banking. A critique of the destiny of mobile banking concludes this paper.
International Review of Management and Marketing-Cover
  • Başlangıç: 2011
  • Yayıncı: İlhan ÖZTÜRK
Sayıdaki Diğer Makaleler

Brand Equity and Brand Loyalty: New Perspective

Abd M. Alkhawaldeh, Salniza Md. Salleh, Fairol Bin Halim

The Adoption of Internet Banking: Clients' Perspective in Oman

Mansour Naser ALRAJA, Badreldin F. SALİM, Mohammad Ahmar UDDİN, Mohammed YOUSOOF

Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction

See Kwong Goh, Nan Jiang, Muhamad Faiz Abdul Hak, Pei Leng Tee

Sustainable Development of a Dairy and Grocery Subcomplex in Novosibirsk Region

Sergey A. SHELKOVNİKOV, Sergey A. TSOY, Anastasiia A. SAMOKHVALOVA, Marina S. PETUKHOVA, Michail N. FEDOROV

Exploring the Drivers and Nature of Corporate Social Responsibility Practice from an African Perspective

Aminu Ahmadu Hamidu, Md. Harashid Haron, Azlan Amran

Effects of Technological Innovation in Relationship between Green Supply Chain Management Practices and Green Performance

Mohammed Sangiru Umar, Ibrahim Danjuma, Dahiru Dauda Hammawa, Sherif Ahmed Habibu

Total Quality Management Practices and Microfinance Institutions Performance in Yemen: The Resource Based View Theory Perspective

Khor Wei Min, Abdo Ali Homaid, Mohd Sobri Minai, Ali Yusob Md Zain

Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity

Berta Bekti RETNAWATİ, - NURYAKİN

Differences Between Bulgarian Family and Non-family Businesses: A Multivariate Logit Approach

Desislava İ. YORDANOVA

Effect of Organizational Structure, Leadership and Trust on Job Performance of Employee:A Case Study on Employee at Universitas Ternama

Bambang Moertono Setiawan, I. Made Putrawan, Syliviana Murni, Imam Ghozali