STRATEJİK SATIN ALMA UYGULAMALARININ PERFORMANSA OLAN ETKİSİ: TÜRK KONAKLAMA SEKTÖRÜNDE BİR ANALİZ

Bu çalışmada stratejik satın alma uygulamalarının otel performansına olan etkileri incelenmektedir. Hipotezleri test etmek için Türkiye’deki 71 otelden anket yolu ile veri toplanmıştır. İlk olarak, tedarikçi seçim ölçütlerinin kümeleme analizi ile incelenmesi ile “geleneksel” ve “stratejik” olarak adlandırılan iki farklı satın alma stratejisi bulunmuştur. Daha sonra, kısmi en küçük kareler yöntemi kullanılarak tedarikçilerle uzun vadeli ilişkilerin, tedarikçi geliştirmenin ve çevresel tedarikçi geliştirmenin otel performansına etkisi test edilmiştir. Bulgular göstermektedir ki, tedarikçilerle uzun vadeli ilişkiler otellerin pazar performansını ve finansal performansını olumsuz yönde etkilemektedir. Öte yandan, tedarikçi geliştirmenin pazar performansına ve finansal performansa olan olumlu etkisi sadece geleneksel satın alma stratejilerine sahip olan otellerde görülmüştür. Son olarak, çevresel tedarikçi geliştirme uygulamalarının geleneksel satın alma stratejisine sahip otellerde finansal performansa, stratejik satın alma stratejilerine sahip otellerde ise pazar performansına olumlu yönde etkisi olduğu gözlemlenmiştir.

THE EFFECTS OF STRATEGIC PURCHASING PRACTICES ON PERFORMANCE: AN ANALYSIS IN THE TURKISH HOSPITALITY SECTOR

In this study, we examine the impact of strategic purchasing practices on hotel performance. Inorder to test our hypotheses, we use survey data from 71 hotels in Turkey. First, we perform acluster analysis and identify two types of purchasing strategies based on supplier selectioncriteria: traditional vs. strategic. Then, via partial least squares (PLS) method, we test the effectof long-term relationships, supplier development and environmental supplier development onhotel performance. Our results show that long-term relationships have a negative effect on bothmarket and financial performance. Additionally, we find that supplier development has apositive effect on performance, but only for hotels with a traditional purchasing strategy.Interestingly, we find that environmental supplier development has a positive effect on financialperformance in hotels with a traditional purchasing strategy, but a positive effect on marketperformance in hotels with a strategic purchasing strategy.

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